Valentines Day, love or hate it?
Personally I’m neutral. I think it’s a nice idea, but now four years in, my boyfriend and I stopped doing anything for it after our first.
One of the girls I work with hates it. And another’s eyes light up as she gushes about the hampers of roses, teddies and Ferrero Rochers she gets every year.
But, in honour of tomorrow’s debatable celebration, here’s some of the good, the bad and the ugly of Valentines related promos and PR stunts, past and present.
Yesterday Australian smoothie chain giant, Boost released a Valentine’s Day promotion via their Facebook page. Apparently, anyone who takes their date to Boost and gives them a “passionate 5 second pash” (and they add “no pecks!”) will get a free smoothie with any purchase. My heart goes out to all the bandana wearing employees who tomorrow will have to stop their blending in order to witness (and count. Five seconds, remember?) cheap-skate couples make out for a free Mango Magic.
And while we’re on the topic of takeaway chains and their V-Day contributions, even more bizarrely, Pizza Hut has released a signature fragrance, “Eau de Pizza Hut.” Want to win a bottle? Head to their Facebook page and write a 50-words-or-less love letter containing the word “smell.”
Last year in the US, they released the $10k “proposal pack,” complete with limo service, fireworks, engagement ring (a red ruby, of course) and a $10 pizza and breadstick meal.
Britain’s oldest lovebirds start tweeting
Together for 82 years, and aged 100 and 99, in 2012 Lionel and Ellen Buxton took to Twitter on behalf of wedding video company ‘Shoot it Yourself’ and spent Valentine’s Day sharing the secrets of a long and happy relationship. They haven’t logged on since that day, but you can still see their tweets here: @lionelandellen
Barbie and Ken’s reunion
Probably one of the most famous PR stunts based around Valentines Day.
In 2004, Mattel and/or little girls got bored of Barbie’s long time (we’re talking 43 years) squeeze Ken, and had her ditch him for a new doll: an Australian surfer named Blaine.
Blaine didn’t really take off though, so in 2011 it was time for Operation Make-Up. Starting on the 24th of January that year, billboards started appearing in LA and New York, sporting Ken’s face and pleas such as “Barbie, we were made for each other.” It worked, and on Valentines Day it was announced that Barbie was taking him back.
And one for the haters
Valentines still really not your thing? Last year New Zealand radio station offered one lucky(?) couple a free divorce for Valentines Day. The station would pay for the filing fees on one condition – the person who wanted this freebie would have to deliver their spouse the news on live air. Despite harsh criticism, the stunt went ahead.
But in the end it backfired – the competition was “won” by a lesbian woman, who confused the hosts when another woman, rather than the “Andy” they were expecting, answered the phone and called them “f***ing idiots.” The gay couple later explained that they entered (and won) in order to prevent the stunt going ahead as planned and hurting someone.
Hoping everyone has a lovely day tomorrow. Try not to be too bitter, but no over the top PDAs either, even if it means missing a free smoothie.